2022 Dartflex Gangnam
Starting with a strong black and white visual and transitioning into vibrant dart displays into pop art. We aimed to blend the energetic appeal of darts with a sense of calm sophistication. Located in Gangnam Nonhyeon-dong, an area known for its bustling crowd, this space was envisioned to break away from the usual Dartflex style, offering a unique and elevated experience.
Starting with a strong black and white visual and transitioning into vibrant dart displays into pop art. We aimed to blend the energetic appeal of darts with a sense of calm sophistication. Located in Gangnam Nonhyeon-dong, an area known for its bustling crowd, this space was envisioned to break away from the usual Dartflex style, offering a unique and elevated experience.
흑백 무채색에서 디스플레이와 팝아트로 다채로운 색상을 포인트로 주어 차분함 속에 다트라는 스포츠가 가진 팝한 매력을 연결시키고자 하였습니다. 다트플렉스 강남은 소득이 높은 유동인구가 많은 강남 논현의 입지적인 조건을 고려하여 기존 다트플렉스 매장과 차별화 된 방향으로 나가고자 하였습니다.
Project: Dartflex Gangnam
Client: Phoenixdarts
Location: Seoul, South Korea
Area: 232.37㎡
Typology: Commercial space
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