2022 Dartflex Gangnam
Dartplex Gangnam was designed as a sports entertainment space differentiated from existing stores, taking into account the location in Nonhyeon, Gangnam, and the premium consumer base. Based on a black and white achromatic space, displays and pop art colors were applied as accents, capturing the cheerful and pop charm of darts within a calm atmosphere.
Dartplex Gangnam was designed as a sports entertainment space differentiated from existing stores, taking into account the location in Nonhyeon, Gangnam, and the premium consumer base. Based on a black and white achromatic space, displays and pop art colors were applied as accents, capturing the cheerful and pop charm of darts within a calm atmosphere.
다트플렉스 강남은 강남 논현의 입지와 프리미엄 소비층을 고려해 기존 매장과 차별화된 스포츠 엔터테인먼트 공간으로 기획되었다. 흑백의 무채색 공간을 바탕으로 디스플레이와 팝아트 컬러를 포인 트로 적용하여, 차분한 분위기 속에 다트가 가진 경쾌하고 팝한 매 력을 담아냈다.
Project: Dartflex Gangnam
Client: Phoenixdarts
Location: Seoul, South Korea
Area: 232.37㎡
Typology: Commercial space
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