2022 Dartflex Gangnam

Starting with a strong black and white visual and transitioning into vibrant dart displays into pop art. We aimed to blend the energetic appeal of darts with a sense of calm sophistication. Located in Gangnam Nonhyeon-dong, an area known for its bustling crowd, this space was envisioned to break away from the usual Dartflex style, offering a unique and elevated experience.

Starting with a strong black and white visual and transitioning into vibrant dart displays into pop art. We aimed to blend the energetic appeal of darts with a sense of calm sophistication. Located in Gangnam Nonhyeon-dong, an area known for its bustling crowd, this space was envisioned to break away from the usual Dartflex style, offering a unique and elevated experience.

강렬한 흑백 비주얼로 시작하여, 활기찬 다트 디스플레이와 팝 아트로 전환하는 디자인을 지향했습니다. 다트의 에너지 넘치는 매력을 차분한 세련됨과 결합하려고 했습니다. 이 공간은 번잡한 사람들로 유명한 강남 논현동에 위치하고 있으며, 기존의 다트플렉스 스타일에서 벗어나 독특하고 고급스러운 경험을 제공하는 것을 목표로 하였습니다.

Essa Fleur Collection

Project: Dartflex Gangnam
Client: Phoenixdarts
Typology: Furniture design, Art direction

Essa Fleur Collection
Essa Fleur Collection
Essa Fleur Collection
Essa Fleur Collection
Sonolee, 2024. All Rights Reserved.