2023 Gallery ONE

Designed to introduce corporate semiconductor technology to VIP guests through an artistic lens, the experience is built around the theme "Technology Becomes Art," reimagining innovation as a new form of artistic expression. Inspired by the traditional Korean utopia depicted in The Sun, Moon, and Five Peaks, the narrative envisions a future of peace and prosperity made possible by human-centered, compassionate semiconductor technology. It goes beyond showcasing functionality, presenting semiconductors as distinctive and meaningful works of art. Rather than simply delivering information, the experience offers a multidimensional performance that immerses visitors and evokes emotional engagement.

Starting with a strong black and white visual and transitioning into vibrant dart displays into pop art. We aimed to blend the energetic appeal of darts with a sense of calm sophistication. Located in Gangnam Nonhyeon-dong, an area known for its bustling crowd, this space was envisioned to break away from the usual Dartflex style, offering a unique and elevated experience.

갤러리 더 원은 VIP고객들에게 기업반도체 기술을 홍보하기 위해 기획되었습니다. ‘ Technology becomes Art'라는 주제로, 반도체 기술을 새로운 형태의 예술로 재해석하고자 하였습니다. '일월 오봉도'에 묘사된 한국의 전통적 유토피아에서 영감을 받았으며, 사람 중심의 따뜻한 반도체기술로 미래를 창조 태평성대를 선보입니다. 단순한 기술에서 벗어나 반도체를 독특하고 가치 있는 예술 작품으로 표현하는데 주안점을 두었습니다. 정보를 일방적으로 보여주기보다는 전시에 몰입하고 감정을 자극하는 다차원적 퍼포먼스를 제공합니다.

Essa Fleur Collection

Project: Gallery ONE
Client: Samsung C&T
Location: …, South Korea
Area: 480㎡
Typology: Commercial space

Essa Fleur Collection
Essa Fleur Collection
Essa Fleur Collection
Essa Fleur Collection
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Essa Fleur Collection
Essa Fleur Collection
Essa Fleur Collection
Essa Fleur Collection
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