2026 KIA Journey of Projection
2026 KIA Journey of Projection Begin, Explore, Create, Connect, Embrace, Imagine. These six concepts transcend formalized boundaries and spatially project the values and possibilities inherent in future mobility. The materiality of materials, layers of light, the movement of images, and technological experience combine into a single scene, allowing the viewer to experience a future of […]
2026 FuriosaAI Seoul Headquarters
2026 FuriosaAI Seoul Headquarters A restrained evolution based on the existing House of Transformer concept. The core material language remains intact: rough brick, warm wood tones, and exposed metal structures. The metal grid creates visual connection and an organized structure while maintaining a sense of openness. The contrast between hardness and softness is reconfigured in […]
2026 GS The Fresh
2026 GS The Fresh GS THE FRESH Jamwon Branch is a project that spatializes the process of freshness connecting the Farm and the Table to everyday lifestyles. With ‘Bridge’ as its core concept, it connects the farm with the dining table, health with well-being, and special experiences with the landscape of daily life. Through the […]
2024 Yellow Cargo
2024 Yellow Cargo This is a culinary space that reinterprets the raw atmosphere of 1930s New York’s Meatpacking District through So Nori’s unique colors and sensibilities. It proposes a new gastronomic experience through the fusion of rough textures, sophisticated details, and diverse styles. The space distinguishes the first and second floors through contrasting concepts: Cold, […]
2024 Starfield Kids Library
2024 Starfield Kids Library “Children grow up drawing their own unique tree rings according to the seasons and environment.” Suwon Byeolmadang Kids is a kids’ library that spatializes children’s growth and the expansion of relationships through the circular structure of tree rings. Overlapping curves and various level differences give rhythm and movement to the static […]
2023 Gallery ONE
2023 Gallery ONE Designed to introduce corporate semiconductor technology to VIP guests through an artistic lens, the experience is built around the theme “Technology Becomes Art,” reimagining innovation as a new form of artistic expression. Inspired by the traditional Korean utopia depicted in The Sun, Moon, and Five Peaks, the narrative envisions a future of […]
2023 London Ground
2023 London Ground London Ground is a project inspired by European subway systems that spatializes the concept of a “Time Slip,” where the past and present intersect. The first-floor space, modeled after a bustling train platform, creates a scene where free circulation intersects with urban energy, proposing a space where daily movements and encounters naturally […]
2023 Rendejavous Flagship Store
2023 Rendejavous Flagship Store Shopping here is a weightless experience — effortless, immersive, and seamlessly intuitive, where every detail is designed to inspire and delight. The café extends this feeling, offering a serene pause between moments, wrapping guests in a sense of calm and connection. Unexpected uses of natural materials reflect the brand’s deep appreciation […]
2023 LDF House
2023 LDF House The moment you open the door, a sensory journey begins that extends beyond the reality of everyday life into a world of imagination. The three-story shopping space offers a multi-dimensional experience where a luxurious atmosphere, spontaneous pleasure, and the excitement of discovery intersect. Each floor creates a colorful shopping scene based on […]
2023 Seoul Living Design Fair
2023 Living Design Fair MORPHING CUBE is an experiment in future lifestyles that extend beyond the limitations of physical dwellings into virtual environments. In an era where the boundary between reality and the virtual is becoming increasingly meaningless, housing is no longer a fixed space but evolves into a dynamic platform that transforms according to […]