2026 KIA Journey of Projection
Begin, Explore, Create, Connect, Embrace, Imagine.
These six concepts transcend formalized boundaries and spatially project the values and possibilities inherent in future mobility.
The materiality of materials, layers of light, the movement of images, and technological experience combine into a single scene, allowing the viewer to experience a future of mobility that expands beyond the function of movement into new senses and imagination.
“Through materials, space, light, imagery, technology, and experience, the speculative and mental exercise proper to Opposites United becomes reality.”— Kia
Exhibtion showcases the outward expression of Kia’s vision through six landmark concept vehicles, including the Kia Vision Meta Turismo.
Begin, Explore, Create, Connect, Embrace, Imagine.
여섯 개의 개념은 정형화된 경계를 넘어, 미래 모빌리티가 품은
가치와 가능성을 공간적으로 투영한다.
소재의 물성, 빛의 레이어, 이미지의 움직임, 기술적 경험이 하나
의 장면으로 결합되며, 관람자는 이동의 기능을 넘어 새로운 감
각과 상상으로 확장되는 모빌리티의 미래를 경험한다.
Project: KIA Journey of Projection
Client: INNOCEAN
Creative partner: FIELD.IO
Location: Milan, Italy
Area: 763㎡
Typology: Commercial space
