2026 GS The Fresh

Supermarket that exists somewhere between the Farm and the Table. It is a space where you can experience the freshness that extends from the moment of harvest to the dining table up close. The concept of the space is "Bridge." From the freshness that flows from farm to table, to the value that connects present health to future well-being, and the moments when special experiences blend into the landscape of daily life - the space embodies the meaning of a "bridge" that connects disparate things. moment of harvest to the dining table up close.

Using the form of a bridge as a motif, the flow of the space is naturally connected, and the exposed ceiling is finished in GS THE FRESH's signature Green color to reveal the brand's identity. A modular furniture system has been applied to allow the store to flexibly change according to the time and situation. It's a space where freshness and lifestyle naturally connect in everyday life.

Supermarket that exists somewhere between the Farm and the Table. It is a space where you can experience the freshness that extends from the moment of harvest to the dining table up close.

The concept of the space is "Bridge." From the freshness that flows from farm to table, to the value that connects present health to future well-being, and the moments when special experiences blend into the landscape of daily life - the space embodies the meaning of a "bridge" that connects disparate things. moment of harvest to the dining table up close.

Using the form of a bridge as a motif, the flow of the space is naturally connected, and the exposed ceiling is finished in GS THE FRESH's signature Green color to reveal the brand's identity. A modular furniture system has been applied to allow the store to flexibly change according to the time and situation. It's a space where freshness and lifestyle naturally connect in everyday life.

GS THE FRESH 잠원점은 Farm과 Table 사이, 그 사이 어딘가에 존재합니다. 수확의 순간부터 식탁까지 이어지는 신선함을 가장 가까이에서 경험하는 공간입니다.

공간의 컨셉은 ‘Bridge’ 입니다. 농장에서 식탁까지 이어지는 신선함, 현재의 건강에서 미래의 웰빙으로 이어지는 가치, 특별한 경험이 일상의 풍경으로 스며드는 순간들까지. 서로 다른 것들을 연결하는 ‘다리’의 의미를 공간 속에 담았습니다.

브릿지의 조형을 모티브로 공간의 흐름을 자연스럽게 연결하고, 노출 천장은 GS THE FRESH의 Green 컬러로 마감해 브랜드의 아이덴티티를 드러냈습니다. 모듈형 가구 시스템을 적용해 매장이 시간과 상황에 따라 유연하게 변화할 수 있도록 구성했습니다. 일상 속에서 신선함과 라이프스타일이 자연스럽게 이어지는 공간, GS THE FRESH 잠원점입니다.

Essa Fleur Collection

Project: GS The Fresh
Client: GS Retail
Location: Seouk, South Korea
Area: …㎡
Typology: Commercial space

Essa Fleur Collection
Essa Fleur Collection
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Photo credit: Sim studio

Essa Fleur Collection
Essa Fleur Collection
Essa Fleur Collection
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