2023 ASK Base
As visitors step inside, they are greeted by an environment defined by clean, sharp, minimalist lines, reflecting the purity of the internal facilities. The space is designed to showcase the clean production process using raw natural materials, with a lobby symbolizing the fusion of Lava Seawater and Centella Asiatica — key ingredients. Public space embodies the brand’s story and values, leaving a lasting impression on customers visiting the factory.
As visitors step inside, they are greeted by an environment defined by clean, sharp, minimalist lines, reflecting the purity of the internal facilities. The space is designed to showcase the clean production process using raw natural materials, with a lobby symbolizing the fusion of Lava Seawater and Centella Asiatica — key ingredients. Public space embodies the brand’s story and values, leaving a lasting impression on customers visiting the factory.
내부 시설의 청결을 위해 정제되어 투과되는 에어룸과 주원료인 용암 해수와 병풀이 혼합되는 모습을 형상화한 로비를 통해 ASK Base의 원료가 청결하게 생산되는 이미지를 구현하고자 하였습니다. 오래된 공장이라는 이미지를 탈피하고, 공장을 방문하는 고객들에게 브랜드 스토리와 가치를 전달하는 공간으로 기억되었으면 합니다.
Project: ASK Base
Client: ASK Company
Location: Jeju, South Korea
Area: 113.38㎡
Typology: Commercial space
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The bathroom, inspired by the colors and mirrors of the brand's products, transforms its compact dimensions into an experience of infinite expansion. It is designed to tell a story that unfolds at the intersection of the brand and the customer.
