2023 ASK Base
As visitors step inside, they are greeted by an environment defined by clean, sharp, minimalist lines, reflecting the purity of the internal facilities. The space is designed to showcase the clean production process using raw natural materials, with a lobby symbolizing the fusion of Lava Seawater and Centella Asiatica — key ingredients. Public space embodies the brand’s story and values, leaving a lasting impression on customers visiting the factory.
As visitors step inside, they are greeted by an environment defined by clean, sharp, minimalist lines, reflecting the purity of the internal facilities. The space is designed to showcase the clean production process using raw natural materials, with a lobby symbolizing the fusion of Lava Seawater and Centella Asiatica — key ingredients. Public space embodies the brand’s story and values, leaving a lasting impression on customers visiting the factory.
ASK 화장품의 주 원료인 용암해수와 병풀에서 모티브로 한 로비를 통해 ASK의 원료가 청결하고 안전하게 생산되는 이미지를 구현하고자 하였습니다. 일반적인 공장의 이미지에서 탈피하여 공장에 방문하는 고객들에게 브랜드 스토리와 가치를 전달하는 공간이 되고자 합니다.
Project: ASK Base
Client: ASK Company
Location: Jeju, South Korea
Area: 113.38㎡
Typology: Commercial space
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The bathroom, inspired by the colors and mirrors of the brand's products, transforms its compact dimensions into an experience of infinite expansion. It is designed to tell a story that unfolds at the intersection of the brand and the customer.
